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The only requirement for wineries is that they become members of OpenVinoDAO. For the first ~300 wineries, OpenVinoDAO subsidizes the cost of joining (nominally equivalent to $2500 $2,500 USD).
So how does OpenVino make money and generate value for investors and other OpenVinoDAO members?
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All revenue generated is received in an OpenVinoDAO Revenue Wallet. Periodically the contents of the revenue wallet are disbursed to OpenVinoDAO token holder wallets. The automatic disbursement schedule is adjustable, daily / weekly / monthly.
Token Swaps
Whenever someone purchases or sells a wine token issued on OpenVino.Exchange, a transaction fee (swap fee) equal to 1% of the value of the token is levied.
This swap fee is divided into two payments:
50% of the swap fee is paid to the token liquidity provider(s). Initially the winery issuing the token is the liquidity pool provider, but anyone holding wine tokens can participate in the liquidity pool, including OpenVinoDAO.
50% of the swap fee is paid to the OpenVinoDAO revenue wallet.
Essentialy, the more token swaps occur, and the higher the price of the tokens, the more revenue that is generated for OpenVinoDAO.
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Here is an example of swap fee volume projections:
“You Drink It, You Own It” (YDIYOI) NFT data fee
OpenVInoDAO token liquidity farming
BioDigital Certification Yield
Inflationary OpenVinoDAO token
Wineries can utilize OpenVinos Tokenization, Traceability, and Transparency services for free, but the must be members of OpenVinoDAO.
Breakout target | 3 years |
Total Wineries in the world | 64,255 |
Critical Mass for Network Effect | 300 |
Max Market Penetration % | 4.00% |
OpenVino Wineries in 10 years | 2570 |
Wine Labels per year | 3 |
Label and certification registration fees | $0 |
Total annual label registration | $0 |
Bottles per label per year (tokens) | 20,000 |
Average token price | $15 |
Token Swaps
Whenever someone purchases or sells a wine token issued on OpenVino.Exchange, a transaction fee (swap fee) equal to 1% of the value of the token is levied.
This swap fee is divided into two payments:
50% of the swap fee is paid to the token liquidity provider(s). Initially the winery issuing the token is the liquidity pool provider, but anyone holding wine tokens can participate in the liquidity pool, including OpenVinoDAO.
50% of the swap fee is paid to the OpenVinoDAO revenue wallet.
Essentialy, the more token swaps occur, and the higher the price of the tokens, the more revenue that is generated for OpenVinoDAO.
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Though other decentralized exchanges (DEX) may offer competitive swap rates, ranging from 0.25% - 1%, wine tokens present small volume trades as compared with other crypto assets and are less desirable for generic DEX’s. But even If other DEX’s were to fund liquidity pools with more competitive rates that OpenVino.exchange, this would simply create arbitrage opportunities, and increase the amount of swap fee revenues generated. |
Here is an example of swap fee volume projections:
Year | Wineries | Swap Fee |
1 | 10 | 67,500 $ |
2 | 100 | 675,000 $ |
3 | 300 | 2,025,000 $ |
4 | 624 | 4,214,121 $ |
5 | 949 | 6,403,243 $ |
6 | 1273 | 8,592,364 $ |
7 | 1597 | 10,781,486 $ |
8 | 1922 | 12,970,607 $ |
9 | 2246 | 15,159,729 $ |
10 | 2570 | 17,348,850 $ |
10 Year Total | 78,237,900 $ |
“You Drink It, You Own It” (YDIYOI) NFT data fee
As a wine producer, how much would you pay to receive a photograph of your customer drinking your wine, their personal information, and answers to five questions about their drinking experience?
Wineries that use “You Drink It, You Own It” to capture their customer’s drinking feedback and personal information, pay a data fee for each successful NFT minting experience. This fee is an adjustable rate, and represents information of real value for wine producers.
In exchange for their feedback, photo, and personal data, customers receive a free NFT of their drinking experience and OpenVinoDAO tokens.
Not only do customers provide real, personal feedback, they become part of the winemaker’s community and members of OpenVinoDAO: You Drink It, You Own It!
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
Total Wineries | 10 | 100 | 300 | 624 | 949 | 1,273 | 1,597 | 1,922 | 2,246 | 2,570 |
YDIYOI usage ratio | 1% | 1% | 2% | 2% | 3% | 4% | 5% | 6% | 7% | 10% |
% wineries YDIYOI | 30% | 40% | 40% | 40% | 50% | 60% | 60% | 70% | 80% | 100% |
YDIYOI NFT’s minted | 1,800 | 24,000 | 153,600 | 299,671 | 853,766 | 1,833,038 | 2,875,063 | 4,842,360 | 7,546,176 | 15,421,200 |
YDIYOI OpenVinoDAO tokens granted per year | 18,000 | 240,000 | 1,536,000 | 2,996,709 | 8,537,657 | 18,330,377 | 28,750,629 | 48,423,600 | 75,461,760 | 154,212,000 |
The YDIYOI usage ratio per year reflects the percentage of wine drinkers that scan the QR code on the bottle and mint the “You Drink It, You Own It” NFT. Initially, this number is low (1%), as most wine drinkers do not read the back label of the bottle. As more consumers become aware of the benefits of minting a YDIYOI token, and receiving an effective REBATE with their wine purchase, this percentage will increase.
Not all wineries will implement YDIYOI. We expect the percentage of wineries using YDIYOI to increase as the value and advantages that comes from crossing real-world pricing data from tokenization, with real-world consumer feedback.
Using these variables, these are the projected revenues from the NFT data fee @ %0.25
Year | Wineries | YDIYOI fee |
1 | 10 | $450 |
2 | 100 | $6,000 |
3 | 300 | $38,400 |
4 | 624 | $74,918 |
5 | 949 | $213,441 |
6 | 1273 | $458,259 |
7 | 1597 | $718,766 |
8 | 1922 | $1,210,590 |
9 | 2246 | $1,886,544 |
10 | 2570 | $3,855,300 |
10 Year Total | 8,462,668 $ |
Secondary Revenue sources
OpenVInoDAO token liquidity farming
Given the estimated volume of OpenVinoDAO token swaps, this will represent a considerable amount of revenue from liquidity farming, both for the liquidity providers (Wineries, Investor pool, and OpenVino DevOps wallet), as well as directly paying into the OpenVinoDAO revenue wallet.
BioDigital Certification Yield
When wineries complete BioDigital Certification, they must stake a bounty (equivalent of 5,000 USDC) during the 30-day challenge stage. OpenVinoDAO can leverage these funds during the bounty period by staking with external lending protocols.
Inflationary OpenVinoDAO token
100,000,000 OpenVinoDAO tokens are initially minted with a nominal value of $0.10.
Here is why the OpenVinoDAO token is inflationary and will increase in value:
Although wineries utilize OpenVinos Tokenization, Traceability, and Transparency services for free, they must be members of OpenVinoDAO by holding 25,000 OpenVinoDAO tokens.
The first ~300 wineries to join OpenVinoDAO receive the 25,000 tokens for free from the OpenVinoDAO “Attractor wallet”. Any wineries that wish to use OpenVino after the ~300 breakout threshold must purchase and stake 25,000 OpenVinoDAO tokens from the OpenVinoDAO liquidity pool.When “You Drink It, You Own It” consumers register their drinking experience and provide their photo, feedback, and personal information, they receive OpenVinoDAO tokens. The wineries who receive this information from their customers must purchase these tokens from the OpenVinoDAO liquidity pool.
So, as new wineries join OpenVinoDAO, to take advantage of the free tokenization, transparency and traceability services, and more consumers scan their bottles to join OpenVinoDAO, the price of the OpenVinoDAO token will increase.
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The inflationary valuation of the OpenVinoDAO token does not include potential token speculators. But because the token price increases, because of the demand of OpenVino services and customer engagement, this will surely attract external token speculators. |
Of course, the number of OpenVinoDAO tokens awarded to consumers, the number of OpenVinoDAO tokens that wineries must stake in the liquidity pool to use OpenVino services, and even the total number of OpenVinoDAO tokens are variables that can be revisited by DAO governance, after the initial 3-year breakout period. Given the current model, an 8:1 token “split” would likely be required to accommodate token demand after year 5.
OpenVinoDAO token swaps for USDC | 9,000 | 120,000 | 768,000 | 13,148,354 | 6,268,829 | 11,765,189 | 17,975,314 | 29,011,800 | 44,330,880 | 86,106,000 | |
YDIYOI OpenVinoDAO tokens sold per year | 50.00% | 9,000 | 120,000 | 768,000 | 1,498,354 | 4,268,829 | 9,165,189 | 14,375,314 | 24,211,800 | 37,730,880 | 77,106,000 |
Founder tokens sold per year | 0 | 0 | 0 | 700,000 | 1,000,000 | 1,300,000 | 1,800,000 | 2,400,000 | 3,300,000 | 4,500,000 | |
Partner token sales | 0 | 0 | 0 | 10,250,000 | 0 | 0 | 0 | 0 | 0 | 0 | |
Investor tokens sales | 0 | 0 | 0 | 700,000 | 1,000,000 | 1,300,000 | 1,800,000 | 2,400,000 | 3,300,000 | 4,500,000 | |
Total Attractor wallet tokens | 25,000,000 | 24,498,200 | 19,474,200 | 4,320,600 | 4,320,600 | 4,320,600 | 4,320,600 | 4,320,600 | 4,320,600 | 4,320,600 | 4,320,600 |
Attractor tokens granted to wineries | 25000 | 250,000 | 2,500,000 | 7,500,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Attractor tokens granted to partners | 25000 | 250,000 | 2,500,000 | 7,500,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Attractor tokens granted to YDIYOI | 10 | 1,800 | 24,000 | 153,600 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
-9,000 | -120,000 | -768,000 | -2,043,789 | 10,376,686 | 14,673,046 | 18,883,171 | 27,519,657 | 39,238,737 | 76,213,857 | ||
USDC swaps for OpenVinoDAO tokens | 0 | 0 | 0 | 11,104,566 | 16,645,514 | 26,438,234 | 36,858,486 | 56,531,457 | 83,569,617 | 162,319,857 | |
For YDIYOI (by wineries) | 2,996,709 | 8,537,657 | 18,330,377 | 28,750,629 | 48,423,600 | 75,461,760 | 154,212,000 | ||||
For new wineries | 25000 | 8,107,857 | 8,107,857 | 8,107,857 | 8,107,857 | 8,107,857 | 8,107,857 | 8,107,857 |
Composable wine data
What is the value to the wine industry, to know in real-time:
The changing price of a bottle of wine, (Tokenization) cross-referenced with real customer feedback (Traceability), and winery and vineyard specific practices (Transparency)?
The ability for a winery to validate in real-time new marketing strategies is unprecedented.
Now consider the composite value of pricing from millions of wine tokens, customer feedback, and wine making and marketing practices.
Undoubtably, THIS will become the largest value proposition of OpenVino. But because it is difficult to quantify this value today, this economic metric has not been calculated into the OpenVino business proposition.
With OpenVino and AI, we will finally be able to answer the question, “How can I produce a $100 bottle of wine.”
Attracting and onboarding customers
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