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This document explains everything about OpenVino and the OpenVinoDAO governance platform.
TL/DR summary
This “purple paper” covers the following topics:
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Currently, there are wineries waiting to be onboarded for OpenVino services. The current plan is to onboard 10 of these wineries in one batch, followed by 100 wineries 12 months later, with the goal to reach 300 wineries in three years. This gradual approach will help insure that all of the initial wineries are successful in their implementation of OpenVino, and can serve as beacons for other wineries, combined with a concerted marketing and communications push.
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VCO start / end dates, and initial price
Token name, image, supply
Redeem start / end dates
Winery branding - images and text
For OpenVino, Winery and token onboarding involves
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minting new tokens,
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creating redeem and revenue wallets (non-custodial, owned by the winery)
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Tokenization is a simple process. Having said that, the complexity of implementing web3 tokenization in existing businesses is not technical, but operational. Wineries need to understand questions such as:
How do we invoice token sales?
How is sales tax applied?
How should we account for tokens as assets on our books?
What liability do we have with customers in case we are unable to deliver wines?
How do liquidity pools work, what is the economic impact and advantage of a decentralized trading market?
How do we value our wines for export?
This is where 20+ years of expertise in the wine industry from the OpenVino team is crucial. For early adopter wineries, a hands-on approach in educating winery management will be necessary. As OpenVino expands to more wineries, examples generated from this know-how will be easily replicated, eventually resulting in an automated on-boarding process.
The delivery of this know-how, long-term support and hand holding, can easily be delivered by OpenVino partners.
For OpenVino, Winery and token onboarding involves
minting new tokens,
creating redeem and revenue wallets (non-custodial, owned by the winery)
Registering tokens on etherscan, and other registry platforms
Provisioning on the OpenVino winery dashboard (ferment.openvino.org)
Providing operational training and support to early adopters.
Transparency
BioDigital Certification requires that wineries provide information substantiating their certification claims (i.e. organic, DOC/AOC, carbon neutral, vegan, etc.).
Wineries can add IoT sensors (Vinduino, weather station) and 360˚ image capture. For this wineries need to purchase sensor and camera hardware (COTS) and a deploy the equivalent of a Netrabrick relayer node.
Despite the straightforward approach BioDigital Certification provides, many wineries will still need assistance achieving their certification status. This is a role for OpenVino partners. Existing certification companies can find a home, providing these services, as OpenVinoDAO members.
Traceability
Wineries employing “You Drink It, You Own It” traceability simply need to download and print the NFT QR codes produced by OpenVino, or buy QR stickers from an OpenVino partner.
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Data collected from YDIYOI drinkers is accessible on the OpenVino dashboard (ferment.openvino.org)
How OpenVino attracts users
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Activating wine influencers (i.e. Amanda Barnes, Wine Folly)
Participating in major wine events (VinExpo, ProWine, London Wine Fair)
Participating in major crypto events (EthCC, EthDenver, Aleph)
Viral marketing campaigns, such as collective “Beta Tasting” events
Winedrops
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