Welcome ikWelcome to the OpenVino purple paper!
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A bottle of wine represents neither a commodity, nor a unique object of art. Wine represents the intersection of art + science.
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A bottle of wine represents so much more than the liquid contained within. History, provenance, scarcity, story-telling and branding all contribute considerably to a wine’s valuation. A bottle of wine represents a snapshot of a place and time, reflecting where the grapes were grown, when and how they were harvested and fermented, tradition, the weather, decisions made by the winemaker and the viticulturist in the field, the sweat and toil of the farmworkers, even the yeast in the air when fermentation began.
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All revenue generated is received in an OpenVinoDAO Revenue Wallet. Periodically the contents of the revenue wallet are disbursed to OpenVinoDAO token holder wallets. The automatic disbursement schedule is adjustable, daily / weekly / monthly.
Breakout target | 3 years |
Total Wineries in the world | 64,255 |
Critical Mass for Network Effect | 300 |
Max Market Penetration % | 4.00% |
OpenVino Wineries in 10 years | 2570 |
Wine Labels per year | 3 |
Label and certification registration fees | $0 |
Total annual label registration | $0 |
Bottles per label per year (tokens) | 20,000 |
Average token price | $15 |
Token Swaps
Whenever someone purchases or sells a wine token issued on OpenVino.Exchange, a transaction fee (swap fee) equal to 1% of the value of the token is levied.
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Here is an example of swap fee volume projections:
Year | Wineries | Swap Fee |
1 | 10 | 67,500 $ |
2 | 100 | 675,000 $ |
3 | 300 | 2,025,000 $ |
4 | 624 | 4,214,121 $ |
5 | 949 | 6,403,243 $ |
6 | 1273 | 8,592,364 $ |
7 | 1597 | 10,781,486 $ |
8 | 1922 | 12,970,607 $ |
9 | 2246 | 15,159,729 $ |
10 | 2570 | 17,348,850 $ |
10 Year Total | 78,237,900 $ |
“You Drink It, You Own It” (YDIYOI) NFT data fee
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Using these variables, these are the projected revenues from the NFT data fee @ %0.25
Year | Wineries | YDIYOI fee |
1 | 10 | $450 |
2 | 100 | $6,000 |
3 | 300 | $38,400 |
4 | 624 | $74,918 |
5 | 949 | $213,441 |
6 | 1273 | $458,259 |
7 | 1597 | $718,766 |
8 | 1922 | $1,210,590 |
9 | 2246 | $1,886,544 |
10 | 2570 | $3,855,300 |
10 Year Total | 8,462,668 $ |
Secondary Revenue sources
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With OpenVino and AI, we will finally be able to answer the question, “How can I produce a $100 bottle of wine.”
Attracting and onboarding customers
Reaching the network effect
Leveraging winery marketing budgetsRegardless of whether or not OpenVino, or a third-party monetizes this composable data, the ability to answer the question, “How do your wine sales rank with your competitors?” is monumental. Any increase in wine value for OpenVino wineries and partners will positively impact OpenVino revenue and desirability. Even providing OpenVinoDAO members this information for free produces a win-win outcome.
Attracting and onboarding customers
Currently, there are wineries waiting to be onboarded for OpenVino services. The current plan is to onboard 10 wineries in one batch, followed by 100 wineries 12 months later, with the goal to reach 300 wineries in three years. This gradual approach will help insure that all of the initial wineries are successful in their implementation of OpenVino, and can serve as beacons for other wineries, combined with a concerted marketing and communications push.
Leveraging winery marketing budgets
OpenVino empowers wineries with new sales and marketing tools. As such, OpenVino takes advantage of the individual winery’s marketing efforts around tokenization, transparency, and traceability. Also, wine drinkers engaging with “You Drink It, You Own It” become natural brand ambassadors.
The main marketing and communications efforts of OpenVino are focused on onboarding the first 300 wineries to reach network effect.
Reaching the network effect
To reach the network effect where wineries will have already heard about OpenVino, without proactive marketing, and be able to onboard without assistance, two things need to happen:
Reach a critical mass of wineries.
We estimate that we need upwards of 300 onboarded wineries, worldwide, to guarantee enough exposure to create FOMO for other wineries.Automate the onboarding experience.
Currently, given the lack of knowledge around web3 tool, needed improvements in the OpenVino UI/UX, and the absence of engaged winery examples to draw from, the onboarding process requires a hands-on approach.
Aside from improving the OpenVino UI/UX, and listing the initial 10 reference wineries, the onboarding process for the 10-100 wineries will be done through a distributed partner network. Individuals and small businesses in different wine regions of the world (i.e. USA, Germany, Spain, Portugal, Chile, Mexcio) have already expressed interest in onboarding local wineries to OpenVino.
OpenVinoDAO will provide these partners with materials and support to educate and onboard these wineres. In exchange for engaging with these wineries, OpenVinoDAO partners will receive
The OpenVino onboarding process.
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