...
customers (wine drinkers)
supply-chain partners (importers, distributors, wine shops and restaurants, influences, brand ambassadors, wine regulators)
wine producers
wine partners (winery service providers)
the cryptosphere: token speculators, RWA funds, web3 protocols
For the winery
Access a broader market
Even people in Iran can buy wine tokens.
Early access to liquidity (“Liquidity from Liquid”)
Wineries harvest and crush grapes, and ferment grape juice (must). But the resulting wine needs time before it is ready to drink. The amount of time between ferment and drinkability varies greatly from one wine to the next. Some wines are ready to drink in just a few months, others require years of aging.
OpenVino tokenization provides wineries with the ability to capture revenue only days after fermentation.
The export Chicken-and-egg problem
Most wine importers do not choose which wines they import based on price or quality. They choose wines that they know will sell. This is the chicken-and-egg problem for wine producers. Creating space in a new market is a very expensive and time consuming proposition.
By tokenizing wines, producers can promote wine token sales in markets where they do not currently have an importer. Convincing an importer to bring wines into the country where token holders exist is a much easier ask.
Access to price volatility
Because wine has built-in scarcity, and for better or worse, evolves over time, wineries need a mechanism to quickly adjust prices. Unfortunately, this tool is not readily available with the current wine supply-chain.
Tokenization insures that wines that are underperforming in the marketplace can drop in price, and scarcer, in demand bottles, increase.
Import / Excise tax reduction
A significant percentage of the price of imported wines is directly correlated to import and excise taxes. By setting a low initial price during the Vintage Coin Offering (VCO) and utilizing this price, with adjustments for inflation, as the base price for export, these taxes can be reduced significantly.
Wineries today often resort to illegal dual-invoicing schemes to reduce their tax burden. OpenVino tokenization solves this problem by segregating the value of the physical bottle from the digital token.
Eliminate certification costs (BioDigitalCert)
Today’s certification process is expensive, and certification does not improve the taste of the wine. BioDigital Certification removes the certification expense.
Connect with real customers - validate quality
Wineries do not know who their customers are and what they think of their product. “You Drink It, You Own It” connects wine makers with wine drinkers.
Token backed loans
Wine tokens are real-world assets (RWA’s). Wineries can stake these tokens on decentralized P2P lending platforms and receive loans agains their tokenized collateral.
...
OpenVinoDAO brings together wine producers, drinkers, and investors in a token gated community. As OpenVinoDAO members, OpenVino partners earn exclusive gain access to this community.
The cryptosphere
Token speculation
Like any other asset class, if the value of a wine token tends to increase over time, speculators will buy them.
Tokenization of a
...
Real-World Asset class
Wine tokens are “utility tokens” and thus present fewer legal obstacles than other RWA’s - it is based on a utility token.
Participation in stable coins
RWA
...
assets are joining the basket of stable coin currencies.
Tokenized carbon credits
Wine tokens that are BioDigital Certified as “carbon-neutral” could be used within composable tokenized carbon credits.
The OpenVino Business Model
...