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To reach the network effect where wineries will have already heard about OpenVino, without proactive marketing, and be able to onboard without assistance, two things need to happen:

1. Reach a critical mass of wineries.
   We estimate that we need upwards of 300 onboarded wineries, worldwide, to guarantee enough exposure to create FOMO for other wineries.

2. Automate the onboarding experience.
   Currently, given the lack of knowledge around web3 tooltools, needed improvements in the OpenVino UI/UX, and the absence of engaged winery examples to draw from, the onboarding process requires a hands-on approach.
   Aside from
   In addition to improving the OpenVino UI/UX, and listing the initial 10 reference wineries, the onboarding process for the 10-100 wineries will be done through a distributed partner network. Individuals and small businesses in different wine regions of the world (i.e. USA, Germany, Spain, Portugal, Chile, Mexcio) have already expressed interest in onboarding local wineries to OpenVino.
   
   OpenVinoDAO will provide these partners with materials and support to educate and onboard these wineres. In exchange for engaging with these wineries, OpenVinoDAO partners will receive OpenVinoDAO tokens.

The OpenVino onboarding process.

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Wineries select a wine vintage, based on existing bottle stocks or newly fermented wine, and define their tokenomics and branding:

• VCO start / end dates, and initial price

• Token name, image, token supply

• Redeem start / end dates

• Winery branding - images and text

Tokenization is a simple process. Having said that, the complexity of implementing web3 tokenization in existing businesses is not technical, but operational. Wineries need to understand questions such asask these questions:

• How do we invoice token sales?

• How is sales tax applied?

• How should we account for tokens as assets on our books?

• What liability do we have with customers in case we are unable to deliver wines?

• How do liquidity pools work, what is the economic impact and advantage of a decentralized trading market?

• How do we value our wines for export?

• What is the legality of wine tokenization?

This is where 20+ years of expertise in the wine industry from the OpenVino team is crucial. For early adopter wineries, a hands-on approach in educating winery management will be necessary. As OpenVino expands to more wineries, examples generated from this know-how will be easily replicated, eventually resulting in an automated on-boarding process.

The delivery of this know-how, long-term support and hand holding, can easily be delivered by OpenVino partners.

For OpenVino, Winery and token winery onboarding involves:

• minting new tokens ,

• creating redeem and revenue wallets (non-custodial, owned by the winery)

• Registering tokens on etherscan, and other registry platforms

• Provisioning on the OpenVino winery dashboard (ferment.openvino.org)

• Providing operational training and support to early adopters.

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1. Calendar

   1. August 31 to December 31st.

   2. private commitment white-list

      1. First come, first serve

      2. Value add from the investor

      3. Shared vision

   3. minimal success barrier

   4. who is invited

      1. investors that understand wine and/or the opportunities of web3 universe.friends and family

      2. investors who are comfortable with the model, committed to reaching the network effect breakout - exhausting the 25% promo wallet.

      3. passive Investors, and those who are willing to contribute

         1. liaising with wineries

         2. helping overcome the scalability challenges

   5. The founders commitment

      1. No token sales until network effect has been achieved. This is our success criteria.

         1. onboarding wineries

         2. adding partners

         3. YDIYOI consumers

      2. Achieving “autonomos” “autonomous” and “decentralized” in DAO as quickly as possible after the network effect is achieved (time limit? formula).

      3. Compensating those who have helped OpenVino along the way.

         1. Winedrop! not Airdrop

2. OpenVinoDAO!

   1. Token issuance

   2. Incentives for all

   3. Dividends and Shares

   4. Comparison with traditional governance and growth structures

   5. Global presence with reduced friction

3. The Devil is in the details

   1. OpenVinoDAO mission statement

   2. Governance model

   3. Tokenomics

   4. Technology Stack

   5. Roadmap and Timeline

   6. The community Moat

4. Legal, Compliance and Accounting

   1. The Crecimiento RWA manifesto

Scaling OpenVino into a global service, 1M users and beyond

The time is now!

How did we get here, and where are we going.

This section provides a A brief history of the development of OpenVino, and explains now is the time to scale. OpenVino.

OpenVino was officially launched on May 6, 2018, with the tokenization of MTB18, the world’s first wine-backed crypto-asset. In 2024, our seventh vintage token, MTB24, was released, along with “You Drink It, You Own It” NFT drinker experience minting.

A brief history of OpenVino

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In 2024, web3 tools have matured sufficiently to provide value to the very traditional wine industry. Our years of effort validating the OpenVino business model, both with Costaflores and wineries worldwide suggests that now is the time to scale

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2024: The year to scale…and why before was too-early.

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Partner projects

1. 4m3.bio - ecosystem

2. Verivin

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Enabling 100,000+ people to tell the OpenVino story - what is the incentive

1. sell more wine

2. increase the value of wine, and OpenVinoDAO tokens

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, and maintain first-mover advantage.

What does OpenVino need to scale?

For OpenVino to become the global flag bearer for tokenization, traceability, and transparency in the wine universe, five

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attack vectors need to be

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addressed:

• Make buying, selling, and redeeming wine tokens super easy, and fun. (The UX problem)

This involves

1. Easy to use for people that don’t have metamask.

   1. The fiat on-ramp/off-ramp

   2. ferment - the winery dashboard

• Tell the world about OpenVino

Attracting wineries and partners

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Getting wineries to tell the OpenVino story for us (proxy-marketing)

• Fill the moat - build the community that insures growth through the network effect
  Building OpenVinoDAO

• Always-on (Resilience)

1. Security
   What needs to be done to insure that the OpenVino components are secure?

   1. The Rekt Test

      1. Do you have all actors, roles, and privileges documented?

      2. Do you keep documentation of all the external services, contracts, and oracles you rely on?

      3. Do you have a written and tested incident response plan?

      4. Do you document the best ways to attack your system?

      5. Do you perform identity verification and background checks on all employees?

      6. Do you have a team member with security defined in their role?

      7. Do you require hardware security keys for production systems?

      8. Does your key management system require multiple humans and physical steps?

      9. Do you define key invariants for your system and test them on every commit?

      10. Do you use the best automated tools to discover security issues in your code?

      11. Do you undergo external audits and maintain a vulnerability disclosure or bug bounty program?

      12. Have you considered and mitigated avenues for abusing users of your system?

   1. Availability

   2. Recoverability

2. Autonomous (the importance of self-running)

   1. A Self-Driving OpenVino

   2. Automate Provisioning

   3. Partner network and a robust community

3. Who are we up against? The competitive landscape

   1. NFT’s and wineclubs
      1.⁠ ⁠Penfolds, This renowned Australian winery has used blockchain to authenticate their wines. Penfolds has collaborated with BlockBar, an NFT marketplace for luxury wines and spirits, to release limited edition wines with blockchain-backed provenance.( we know all ready about)

   2. Traceability

      Several wineries have adopted blockchain technology to enhance transparency, traceability, and authenticity of their wines. Some notable examples include:

      1. Château Pape Clément, One of the oldest Grand Cru Classé wineries in Bordeaux, France, Château Pape Clément has integrated blockchain technology to provide detailed traceability of their wine bottles. Each bottle comes with a unique, tamper-proof NFC tag that links to a blockchain record.

      2. ⁠DeMorgenzon : A South African winery, DeMorgenzon, has used blockchain technology to enhance transparency and traceability in their wine production process.

      3. Ariousios :A Greek winery that uses blockchain technology to ensure the authenticity and traceability of their wines, providing customers with detailed information about the wine's origin and production.

      4. Medici Ermete, This Italian winery, known for its Lambrusco, has implemented blockchain to trace their wine production and ensure the authenticity of their products.

      5. Australian Vintage Limited (AVL), AVL has partnered with VeChain, a blockchain platform, to integrate blockchain technology into their supply chain for better traceability and transparency.

   3. Library wine marketplaces

How have we

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validated OpenVino?

Six years of work and honing on a working winery (who understands the pain points of selling wine!)

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