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Direct to Consumer sales channel
Global online alcohol sales are expected to reach $36 billion by 2028, reflecting a 20% increase. Wine sales, along with other alcohol categories, are benefiting from the shift to digital platforms, where consumer engagement, research, and purchasing are increasingly influenced by online interactions. Growth is driven by China’s booming e-commerce sector and the rise of omnichannel models in the U.S. Online shoppers are seeking new brands, emphasizing the need for strong digital marketing, competitive pricing, and enhanced product discovery. With a growing number of consumers conducting thorough research before purchasing, the online wine market requires brands refine their digital strategies and adapt to evolving consumer behaviors.
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