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In the past, Costaflores has sold wines in Ontario. Based on that experience, sales could be reactivated in this market and in Quebec.

Uruguay

If we are not selling at least a small quantity of wine in Uruguay by 2021, we might as well quit making wine altogether and look for work in some other industry. 

Congo and other non-traditional wine markets

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Given the many aforementioned stakeholders and sales processes, let’s analyze some of the different traditional trade flow models.

  1. Direct sales in Mendoza from Finca Orgánica Costaflores

  2. Sales in Buenos Aires

  3. Brazil

  4. India

  5. Spain / EU

  6. USA: the three tier model

Direct sales in Mendoza from Finca Orgánica Costaflores

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USA: the three tier model

Problems

  1. Hard to collect payment:
    Argentina
    India

  2. Big commitment for importers

  3. High excise and import duties

The Openvino delivery model

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In the most basic of processes, the drinker buys the wine directly from store.costaflores.com with tokens, and Costaflores organizes delivery.

  1. The drinker buys tokens through the Costaflores vintage ICO, from a crypto exchange or store.costaflores.com, or through a peer-to-peer transaction.

  2. The drinker buys bottles of wine from store.costaflores.com using the tokens. Costaflores.com burns the tokens.

  3. store.costaflores.com charges and invoices the drinker for the shipping and handling services of the bottles.

  4. Costaflores organizes the shipment of the wine to the drinker.

Direct-to-Drinker through an importer

In this instance, the drinker is still purchasing the wine directly from store.costaflores.com with tokens, but the delivery is not direct from Costaflores to the drinker, but through an importer/distributor.

  1. The drinker buys tokens through the Costaflores vintage ICO, from a crypto exchange or store.costaflores.com, or through a peer-to-peer transaction.

    The drinker buys bottles of wine from store.costaflores.com using the tokens. Costaflores.com burns the tokens.

    store.costaflores.com charges and invoices the drinker for the shipping and handling services of the bottles.

  2. Costaflores organizes the shipment of the wine to the drinker.

Sales through a reseller (wine shop or vinoteca)

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In this section we explain the supply-chain processes for the Openvino delivery model by exploring the following example use cases:

  1. Direct-To-Drinker in Mendoza

  2. Wine shop in Buenos Aires

  3. Wine shop in Rio de Janeiro

  4. Restaurant in Sao Paulo

  5. Wine shop in Mumbai

  6. Restaurant in Gurgaon

  7. Direct-to-Drinker in Bangalore

  8. Direct-to-Drinker in New Hampshire

  9. Wine shop in Barcelona

  10. Direct-to-Drinker in Münich

  11. Wine shop in London

  12. Direct-to-Drinker in Auckland

  13. Direct-to-Drinker in Riyadh

Direct-To-Drinker in Mendoza

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