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OpenVino focuses on wine, but OpenVino TokenzationTokenization, Transparency, and Traceability tools are exportable to spirits, olive oil, and other verticals.
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The winery receives the customer’s personal information and wine valuation.
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Why wine?
Wine is the IDEAL product for decentralized tokenization, transparency, and traceability. While many Real World Assets (RWA’s) are being tokenized today with web3 tools, wine has unique characteristics that match perfectly as a cryptoasset.
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OpenVinoDAO brings together wine producers, drinkers, and investors in a token gated community. As OpenVinoDAO members, OpenVino partners gain access to this community.
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For the cryptosphere
OpenVino has the power to transform an industry that has existed since the dawn of civilization, and provide a desperately needed real-world use-case for web3.
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Here is why the OpenVinoDAO token is inflationary and will increase in value:
Although wineries utilize Wineries can use OpenVino Tokenization, Traceability, and Transparency services for free, but they must be members of OpenVinoDAO by holding 25,000 OpenVinoDAO tokens.
The first ~300 wineries to join OpenVinoDAO receive the 25,000 tokens for free from the OpenVinoDAO “Attractor wallet”. Any wineries that wish to use OpenVino after the ~300 breakout threshold must purchase and stake 25,000 OpenVinoDAO tokens from the OpenVinoDAO liquidity pool.When “You Drink It, You Own It” consumers register their drinking experience and provide their photo, feedback, and personal information, they receive OpenVinoDAO tokens. The wineries who receive this personal information from their customers must purchase these tokens from the OpenVinoDAO liquidity pool.
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Now consider the composite value of pricing from millions of wine tokens, customer feedback, and wine making and marketing practices.
Undoubtably, THIS this will become an important value proposition of OpenVino. But because it is difficult to quantify this value today, this economic metric has not been calculated into the OpenVino business propositionmodel.
With OpenVino and AI, we will finally be able to answer the question, “How can I produce a $100 bottle of wine.”
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Reach a critical mass of wineries.
We estimate 300 onboarded wineries, worldwide, to guarantee enough exposure to create FOMO for other wineries.Automate the onboarding experience.
Currently, given the lack of knowledge around surrounding web3 tools, needed improvements in the OpenVino UI/UX, and the absence of engaged winery examples to draw from, the onboarding process requires a hands-on approach.
In addition to improving the OpenVino UI/UX, and listing the initial 10 reference wineries, the onboarding process for the 10-100 wineries will be done through a distributed partner network. Individuals and small businesses in different wine regions of the world (i.e. USA, Germany, Spain, Portugal, Chile, Mexcio) have already expressed interest in onboarding local wineries to OpenVino.
OpenVinoDAO will provide these partners with materials and support to educate and onboard these winereswineries. In exchange for engaging with these wineries, OpenVinoDAO partners will receive OpenVinoDAO tokens.
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Wineries select a wine vintage, based on existing bottle stocks or newly fermented wine, and define their tokenomics and branding:
Vintage Coin Offering (VCO) start / end dates, and initial price
Token name, image, token supply
Redeem start / end dates
Winery branding - images and text
Tokenization is a simple process. Having said that, the complexity of implementing web3 tokenization in existing businesses is not technical, but operational. Wineries today ask these questions:
How do we invoice token sales?
How is sales tax applied?
How should we account for tokens as assets on our books?
What liability do we have with customers in case we are unable to deliver wines?
How do liquidity pools work, what is the economic impact and advantage of a decentralized trading market?
How do we value our wines for export?
What is the legality of wine tokenization?
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Wineries can add IoT sensors (Vinduino, weather station) and 360˚ image capture. For this, wineries need to purchase sensor and camera hardware (COTS) and a deploy the equivalent of a Netrabrick relayer node.
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OpenVinoDAO brings together wine producers, drinkers, and investors in a token-gated community. As OpenVinoDAO members, OpenVino partners gain access to OpenVino’s tools and the community.
https://youtu.be/LnIALGnXYv4?si=l3nztXNytpGXXQAj
The fund-raising process
Calendar
August 31 to December 31st.
private commitment white-list
First come, first serve
Value add from the investor
Shared vision
minimal success barrier
who is invited
investors that understand wine and/or the opportunities of web3 universe.
investors who are comfortable with the model, committed to reaching the network effect breakout - exhausting the 25% promo wallet.
passive Investors, and those who are willing to contribute
liaising with wineries
helping overcome the scalability challenges
The founders commitment
No token sales until network effect has been achieved. This is our success criteria.
onboarding wineries
adding partners
YDIYOI consumers
Achieving “autonomous” and “decentralized” in DAO as quickly as possible after the network effect is achieved.
Compensating those who have helped OpenVino along the way.
Winedrop! not Airdrop
OpenVinoDAO!
Token issuance
Incentives for all
Dividends and Shares
Comparison with traditional governance and growth structures
Global presence with reduced friction
The Devil is in the details
OpenVinoDAO mission statement
Governance model
Tokenomics
Technology Stack
Roadmap and Timeline
The community Moat
Legal, Compliance and Accounting
The Crecimiento RWA manifesto
Scaling OpenVino into a global service, 1M users and beyond
OpenVino was officially launched on May 6, 2018, with the tokenization of MTB18, the world’s first wine-backed crypto-asset. In 2024, our seventh vintage token, MTB24, was released, along with “You Drink It, You Own It” NFT drinker experience minting.
In 2024, web3 tools have matured sufficiently to provide value to the very traditional wine industry. Our years of effort validating the OpenVino business model, both with Costaflores and wineries worldwide suggests that now is the time to scale, and maintain first-mover advantage.
What does OpenVino need to scale?
For OpenVino to become the global flag bearer for tokenization, traceability, and transparency in the wine universe, five attack vectors need to be addressed:
Make buying, selling, and redeeming wine tokens super easy, and fun. (The UX problem)
This involves
Easy to use for people that don’t have metamask.
The fiat on-ramp/off-ramp
ferment - the winery dashboard
Tell the world about OpenVino
Attracting wineries and partners
Fill the moat - build the community that insures growth through the network effect
Building OpenVinoDAOAlways-on (Resilience)
Security
What needs to be done to insure that the OpenVino components are secure?
Do you have all actors, roles, and privileges documented?
Do you keep documentation of all the external services, contracts, and oracles you rely on?
Do you have a written and tested incident response plan?
Do you document the best ways to attack your system?
Do you perform identity verification and background checks on all employees?
Do you have a team member with security defined in their role?
Do you require hardware security keys for production systems?
Does your key management system require multiple humans and physical steps?
Do you define key invariants for your system and test them on every commit?
Do you use the best automated tools to discover security issues in your code?
Do you undergo external audits and maintain a vulnerability disclosure or bug bounty program?
Have you considered and mitigated avenues for abusing users of your system?
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Availability
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Scaling OpenVino into a global service, 1M users and beyond
OpenVino was officially launched on May 6, 2018, with the tokenization of MTB18, the world’s first wine-backed crypto-asset. In 2024, our seventh vintage token, MTB24, was released, along with “You Drink It, You Own It” NFT drinker experience minting.
In 2024, web3 tools have matured sufficiently to provide value to the very traditional wine industry. Our years of effort validating the OpenVino business model, both with Costaflores and wineries worldwide suggests that now is the time to scale, and maintain first-mover advantage.
What does OpenVino need to scale?
For OpenVino to become the global flag bearer for tokenization, traceability, and transparency in the wine universe, five attack vectors need to be addressed:
Make it easy and fun for non-crypto people to use, and make it pretty (The UX problem)
This involves, hiring a good designer, enabling a fiat on-ramp/off-ramp, activating account abstraction, and improving ferment.openvino.org - the winery dashboardTell the world about OpenVino
Attracting wineries and partners through a comprehensive, metrics-based, marketing push.Fill the moat - build the community that insures growth through the network effect
Deploy OpenVinoDAO and collaboration tools like telegram, discord, or commonwealth.imEnsuring OpenVino is Always-on and Secure
Work with web3 security professionals to go beyond The Rekt Test.Availability and Recoverability
Decentralize OpenVino web2 components across OpenVino Netrabrick nodes deployed at wineries.Autonomous (the importance of self-running)
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A Self-Driving OpenVino
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Automate Provisioning
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Insure OpenVino is a “Self-Driving” platform with automated provisioning and a robust partner network and community.
Who are we up against? The competitive landscape
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Several web3 projects exist in the wine world. But to date, these are all focused on collectible NFT’s and wine clubs, or traceability.
Penfolds, This renowned Australian winery has used blockchain to authenticate their wines. Penfolds has collaborated with BlockBar, an NFT marketplace for luxury wines and spirits, to release limited edition wines with blockchain-backed provenance
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Traceability
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Château Pape Clément, One of the oldest Grand Cru Classé wineries in Bordeaux, France, Château Pape Clément has integrated blockchain technology to provide detailed traceability of their wine bottles. Each bottle comes with a unique, tamper-proof NFC tag that links to a blockchain record.
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DeMorgenzon : A South African winery, DeMorgenzon, has used blockchain technology to enhance transparency and traceability in their wine production process.
Ariousios :A Greek winery that uses blockchain technology to ensure the authenticity and traceability of their wines, providing customers with detailed information about the wine's origin and production.
Medici Ermete, This Italian winery, known for its Lambrusco, has implemented blockchain to trace their wine production and ensure the authenticity of their products.
Australian Vintage Limited (AVL), AVL has partnered with VeChain, a blockchain platform, to integrate blockchain technology into their supply chain for better traceability and transparency
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Club dVin is a decentralized wine club, and represents one of the more advanced web3 wine projects.
None of these projects provide full-vintage tokenization, nor do they integrate extreme transparency with traceability. OpenVino enjoys a first-mover advantage.
How have we validated OpenVino?
Six years of work and honing on a working winery (who understands the pain points of selling wine!)
Uniquely positioned - OpenVino development over the past six years involved tokenizing 100% of Costaflores Organic Vineyard’s production. We understand the friction and pain points of the wine industry.
We are uniquely positioned, with 20 years in the wine business, as an outsider. and 40 years in the IT business - industry: from web0 and the PC revolution, through the growth of the internet from web1-web3 - and the blockchain.
Yet, how can know that OpenVino has been vetted by others?
Let start with the number of times OpenVino has been presented in public (blockchain world / wine world).
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Next, we work with the wine think-tank Areni Global to connect with industry leaders.
Finally, we have worked through the School For Startups 10Q Methodology.