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How will we scale OpenVino into a global service for 1M users and beyond?
The devil is in the details: answers to all of your questions.
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“You Drink It, You Own It” provides the status wine drinking conveys, both by documenting their drinking experience with an NFT, and by connecting drinkers to wine makers in the OpenVinoDAO community. BioDigital Certification assures consumers of the authenticity of their purchases. |
What problems OpenVino solves, and who are our
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user?
OpenVino provides value to everyone in the wine ecosystem. This section enumerates OpenVino’s benefits for:
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Today’s certification process is expensive, and certification does not improve the taste of the wine. BioDigital Certification removes the certification expense.
Direct to Consumer sales channel
Global online alcohol sales are expected to reach $36 billion by 2028, reflecting a 20% increase. Wine sales, along with other alcohol categories, are benefiting from the shift to digital platforms, where consumer engagement, research, and purchasing are increasingly influenced by online interactions. Growth is driven by China’s booming e-commerce sector and the rise of omnichannel models in the U.S. Online shoppers are seeking new brands, emphasizing the need for strong digital marketing, competitive pricing, and enhanced product discovery. With a growing number of consumers conducting thorough research before purchasing, the online wine market requires brands refine their digital strategies and adapt to evolving consumer behaviors.
Connect with real customers - validate quality
Wineries do not know who their customers are and what they think of their product. “You Drink It, You Own It” connects wine makers with wine drinkers.
Token backed loans
Wine tokens are real-world assets (RWA’s). Wineries can stake these tokens on decentralized P2P lending platforms and receive loans agains their tokenized collateral.
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