Demo Day Deck
OpenVino “You Drink It, You Own It” - cover art
BioDigital Certification
OpenVino addresses three big questions about Wines:
How should drinkers determine the “correct” price of a bottle of wine?
What do drinkers really think about the wine in their glass?
Are wineries truthful about their claims and their wines authentic?
OpenVino in three parts
Pricing = Tokenization (1 token = 1 bottle), “liquidity from liquid”
Drinker’s Opinions = Traceability Vine -> Wine -> Dine -> Mind = “You Drink It You Own It”
Authenticity = Extreme Transparency = BioDigital Certification
Tokenization
Vintage Token
1 token = 1 bottle
VCO - Vintage Coin Offering
Grape Harvest
(March/September)
Wine making
(April / October)
Vintage Coin Offering (VCO)
(May / December)
OpenVino.Exchange
(July / February)
Redeem Wine
3 - 10 years
tokens —> truck shipping bottles
Screenshot from OpenVino.exchange
Drinker’s Opinion
You Drink it, You own it graphic..
share NFT
vine-wine-dine-mind graphic
Extreme Transparency
Remove 1,2,3 layer text
replace Bitácora for Work Logs
Replace Business for Accounting Data
Replace Cameras for 360º Cameras
Add Analytics - test tube and drop
Replace Web (Publish) for Web3
Kleros in one slide….
Lady justice
Anonymous Jurors
Winery
Challenger
Staking(s)
Digital Badge
OpenVino + Kleros = BioDigital Certification
What is Organic (checklist)
Artefacts (IoT, Camera, work log, Business
Kleros staking
BioDigital Certification enables wineries to self-certify ORGANIC on the blockchain
Rotate ORGANIC …
For Free
Stops cheating
Who benefits?
Wineries
Wine Buyers
Wine influenceers
Regulators
It shouldn’t cost you money to do the right thing.
The numbers
$364B industry —> $444B (2027) [CAGR 6%]
250mhl per year / 30B bottles of wine on the wall
Highly fragmented 70,000+ wineries worldwide
7+ categories of certification - only 5% Organic today
Ideal market for disrupting certification
Network Growth
Free certification
Influencers and buyers reputation upgrade
Self-curated certificates
Competitive advantage over “old” certificates
How does this make money?
Not entirely sure…but,
BioDigital Certification
leveraging the yearly $5K staked for 30 days per label
partial payout from challenger staking
Services - partnership with certifier
Tokenization
percentage of transaction fees on OpenVino.exchange trades
Label registration fees
Consulting services - scalable partner model
Traceability YDIYOI
Fiduciary trust / DAO setup fees
NFT minting fees
Serialized printing fees
How will we pay out to investors?
OpenVino DAO governance token
10M token issuance for €10M
Incoming revenue to be paid out to OpenVino DAO governance token wallets.
2.5M tokens maintained by OpenVino SAS for operations
2.5M tokens reserved for founders
2.5M tokens reserved as incentives for partners, influencers, early adopters and supporters
2.5M tokens for investors
Voting rights for initiatives
The Team (science + art = wine)
Legacy IT expertise - Project Management
Make everything work…all of the time
Blockchain Development
Organic Wine production
Legal
Our Team (6 on top, 6 on bottom…multiple)
Mike
Mica - Costaflores team
Mili - Legal
Emi
Jordi - Bloock
Marcos - BaaSOur allies
Kleros, Ethereum community
VeriVin
Areni Institute, Wine Folly
Hewlett-Packard
Wine supply-chain
INV, INTA. ProMendoza, UTN
Etendo
What needs to happen?
Make everything work…all of the time
Make it simple (and pretty)
Make noise
Build the community Moat
Roadmap
August 2017 - First presented OpenVino at Organic world congress in New Delhi
May 2018 - First VCO - wine token issuance
July 2021 - First wine bottles redeemed for tokens
July 2022 - Launching BioDigital Certification at EthCC Paris, Areni Cape Town
June 2022 - Handful of test wineries for OpenVino beyond Costafores in Argentina and Spain
March 2023 - integrate on-chain VeriVin spectroscopy Vprint chemometrics
July 2023 -Self provisioning platform for wineries and native app for token holders
May 2024 - Gameification for YDIYOI share-holders and metaverese wineries
What does OpenVino change
How we sell wine
How we certify wine
How we value wine, both price and quality
We fundamentally rearrange the relationship between the the winery and the drinker.
What is this worth, to a $400B industry?
Is this the right time?