Onboarding Wineries

Owned by Mike Tango Bravo
Last updated: Aug 03, 2023
3 min read

This section describes the process for onboarding new wineries to the OpenVino platform.

This documentation needs to be adapted and localized.

Onboarding new wineries, during these complex early days of cryptoassets, requires building a series

of workshops into a consulting package consisting of:

 

  • One pre-sales introduction (2h) - to present to interested wineries and regulators. 

  • A Technology explainer (4h): What is crypto/blockchain/IoT and what is OpenVino?

  • A data gathering evaluation (4h): How can OpenVino apply to a specific winery?

  • A workshop defining the specifics (4h): What are the tokenomics for the onboarding winery, and how does we integrate OpenVino into existing winery processes.

The three stages could/should be completed sequentially, but not immediately, giving time for internal discussions.

 

The three stages should be billable. Wineries should be able to cancel after the first session (i.e., if the winery does the 4h technology explainer, and decides they are not ready to continue with TTT, and cancel the other two sessions).

 

The cost of the seminars should be fixed price (defined by region/marketplace) and guaranteed (i..e, if the winery decides it did not receive adequate value from the sessions, the fee is refundable).

Also, If the winery decides to go forward with OpenVino deployment, the expense of the workshop should be refunded or somehow credited by OpenVino.

(in governance tokens? label registration credits?)

 

1st workshop (1/2 day) - A primer on cryptoassets and OpenVino

  1. Basic Blockchain and crypto explainer (30 min)

    1. How did we get here? - a brief history of blockchain

      1. The problem of scarcity, the double spend problem. (music industry analogy)

      2. Exchanging value…what is digital money? How is it exchanged today? (>92%)

        1. same bank, different bank, correspondent banks, credit-card processors, payment processors

    2. Why is this a game changer? 

      1. exchange value

      2. program new models of business - smart contracts

        1. if temp < 01C, then open water

    3. Why this is the time to engage in the crypto-sphere, and what are the risks/benefits of being an early adopter?

  2. Explain OpenVino TTT and answer questions. (1.5h)

  3. Walk step-by-step, describing the current drinker experience with OpenVino (1h)

    1. Creating a wallet

    2. Acquiring ETH and moving to wallet

    3. Buying a token, selling a token

    4. Redeeming a token

    5. Scanning a bottle, registering the drinker experience

  4. Understanding the basics of DeFi, smart-contracts, NFT’s (45 min)

  5. Summary and review (15 min)

2nd workshop - Gathering data from the winery (1/2 day)

  1. Understand the winery’s portfolio

    1. what wines are they currently selling

      1. Current DTC efforts

      2. Challenges with the existing supply chain

      3. Pricing and labels in different export markets

    2. markets the winery is selling into now?

      1. Describe the supply chain, relationships with importers and distributors

    3. How does/will certification play a role?

      1. Organic / Biodynamic

      2. Sustainability / Carbon-footprint

      3. Social impact

      4. What are the current perceived challenges of certification?

    4. What current loyalty programs exist? Consumer analysis?

      1. Functional description of current programs

      2. Cost

      3. Types of data collected, usefulness?

      4. Work with marketers and analysts?

      5. Trade organizations? i.e WofA

  2. What is the wineries initial motivation for TTT?

    1. Tokenization

    2. Transparency

    3. Traceability

  3. Winery stakeholders

    1. Define roles:

      1. Logistics

      2. Accounting

        1. ERP platform

      3. Marketing

      4. Certification 

      5. Viticulture and Oenology

      6. IT - Web2/Web3

        1. Describe current web2 presence and deployment

      7. Design

    2. Assess their knowledge/understanding/acceptance of blockchain/IoT/crypto

      1. Repeat workshop 1 if necessary

3rd workshop - Defining the specifics (1/2 day)

  1. Tokenization: Which wine is their idea to tokenize?

    1. Type of wine

    2. Volume (litres, bottles, formats)

    3. VCO price

    4. VCO period, start / stop dates

    5. Redeem period - start/stop dates

    6. Liquidity pool funding

    7. Token reservers

    8. Token identity

      1. name

      2. logo

      3. differentiation for vintages

      4. differentiation from other wines 

    9. Winery identity on OpenVino.exchange

    10. Landing info for VCO

    11. Direct access to OpenVino.exchange from winery website

    12. Access to wine analytics

    13. asset / wallet management in the winery - accounting

  2. Transparency: What BioDigital certifications and Extreme Transparency methods are desirable?

    1. Vineyard location(s)

    2. Distance to gateway / wifi

    3. Security

    4. Sensor instalation / maintenance

    5. Work log applications

    6. Camera installation

    7. ERP integration

    8. Vineyard analytics

  3. Traceability

    1. Current company share distribution

    2. Current label printing configuration and logistics

    3. NFT token definition

    4. Sample questionnaire, or other data collection interests

 

Características de la Landing
Pre-ICO
Countdown
¿Cómo participar en la ICO de..? Whitelist
Descargar Whitepaper
Enlaces Medios que nos apoyan
Equipo Humano


2.5. Lanzamiento

Presentation
What is it?
Why are we doing this?
How does it work?
Roadmap
Faqs
How can I learn more? (Telegram Channel)


Campaña de Comunicación y Marketing

Lo ideal es invertir en torno a un 10% de la recaudación.
Al menos 3 meses previos de preparación.

 

3.1. Marketing de Contenidos

Storytelling para la web exchange
Video explicativo
Fotografías del proceso
Campaña en RRSS
Nota de prensa
Publicaciones de invitados
Webinars
Listado de Influencers
Mailing